Audience engagement research focuses on understanding how individuals interact with media content and how to effectively engage and retain audience attention. This research area explores the factors that influence audience engagement, such as content relevance, entertainment value, interactivity, and personalization. Researchers in this field employ a variety of methodologies, including surveys, experiments, and observational studies, to examine audience behavior and preferences. The ultimate goal of audience engagement research is to inform content creators and marketers on how to optimize their strategies to better engage, retain, and grow their audience.